Bianca, a dedicated therapist committed to raising awareness about mental health, sought to expand her personal brand and reach a broader audience through social media.

With a growing following on TikTok, where she shared insightful content about BPD (Borderline Personality Disorder) and mental wellness, Bianca approached Studio BOLDR for guidance on harnessing her social media presence effectively. Recognising the opportunity to propel Bianca's journey forward and resonating with Studio BOLDR's audience of ambitious individuals striving to amplify their personal brands, we collaborated closely with Bianca to define her objectives and craft a tailored strategy.

Understanding Bianca's desire to increase her Instagram following, monetise her social media efforts, and enhance her credibility as a speaker and soon-to-be author, Studio BOLDR devised a comprehensive plan focused on content repurposing, brand engagement, and data-driven insights. Activating Bianca's personality in various brand environments amplified her visibility and attracted attention to her authentic voice and expertise in mental health advocacy.

Within a remarkably short period, Bianca experienced substantial success, with her Instagram following skyrocketing by 440%, multiple reels going viral with millions of views, and invitations to participate in branded events and speaking opportunities pouring in.