Scope: Create an enticing brand identity that can be used across multiple products. It must have an elegant and natural feel without looking boho or like a regular typeface. The logo must feature an icon that can be used by itself as a logo mark and for brand patterns.

The Ritual Wellness.co logo showcases a bespoke typeface, harmonising intimately with the brand's mission and values. Effortlessly weaving through interconnected text, it exudes an organic aura while exuding elegance and opulence. In pursuit of a logo mark that thrives within the insignia itself, a minimalist, elevated star takes the helm as the 'i' dot, infusing a playful sophistication that stands confidently both within and beyond the core logo.

This distinctive logo encapsulates the very essence of Ritual Wellness.co, embodying a harmonious blend of purpose, luxury, and creative flair.