EMERGENCY WARNING SYSTEMS
EMERGENCY WARNING SYSTEMS
Brand Identity Design & Web Design
Emergency Warning Systems (EWS), an Australian technology company specialising in intelligent incident alerting technology, is dedicated to ensuring community safety during emergencies through alert warning systems.
Seeking to amplify their brand's authenticity, solidify their authority, and align their visual identity, EWS pursued a rebrand that eliminates corporate jargon while maintaining a robust connection to their mission and values. The transformation aims to establish EWS as an internationally recognised brand while reinforcing their commitment to safety and preparedness.
EWS's new logo is a testament to their commitment to safety and preparedness. The logo features a universal Alert Symbol, the exclamation mark, integrated within circles that symbolise radio waves. This combination evokes a sense of urgency while showcasing EWS's industry relevance. The bold and sharp font reinforces the brand's modern and approachable personality, with its clean edges enhancing the logo's impact. These design elements work harmoniously to create a memorable and recognisable logo that embodies EWS's mission to provide intelligent incident alerting technology.
The website redesign combines functionality and aesthetics, boasting a contemporary layout and user-friendly interface that prioritises transparent communication of EWS's services. Through compelling visuals and informative content, the redesign enhances user engagement and aligns the website with the brand's authentic identity. Ultimately, this comprehensive rebrand and website redesign mark EWS's dedication to safeguarding communities while fostering recognition on a global scale.
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